Last Updated: 22 JUNE 2020


At Living Observance, we are committed to safeguarding your personal information.  This Privacy Policy describes the ways we process and protect personal information that you provide or we collect in connection with  (the “Website”) and our web-based or downloadable software or applications (the “Software”) (collectively, the “Service”). This Policy applies to personal information collected or received by us in connection with your use of the Service.  


We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page, and may provide information relating to substantive changes via email or other prominent notice. Changes to this Privacy Policy are effective as of the date listed above. We encourage you to periodically review this Privacy Policy whenever you visit our Website or otherwise use the Service to make sure that you understand how any personal information you provide will be used.


Your use of the Service following the posting of such changes or revised statement shall constitute your acceptance of any changes in our privacy practices, and you expressly waive any right to receiving notice of such changes except where your affirmative consent is required or as otherwise required by law. 


To our knowledge, we comply with the CAN-SPAM Act of 2003. We take all of your concerns seriously and will review any written complaints received by us. 


Why We Process Your Personal Information


Living Observance provides an online source of definitive information for the memorial and celebration of a loved one. Personal information is used to allow users to contribute such information and for Living Observance to provide related support services. If you do not agree to the terms of this policy, please do not use the Service.  

If you have questions or concerns about our privacy policy or practices, please contact us at privacy@?  

Information We Process to Provide the Service

Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. In some instances, information Living Observance processes may be sufficiently anonymized that Living Observance could not reasonably link the information with a particular consumer or household (“Anonymous Data”). In general, you can browse the Website without providing personal information to Living Observance, but certain features of the Service require the creation of an account, such as posting a profile and related memorial information for a loved one.

Creating a user account requires only your basic contact information, including your email address and password. We use this information to create a user profile and provide you with access to the Service. We may use your email address to contact you with information relating to the Service or to provide support. When you first enroll in any subscription-only features, you will be prompted to provide payment information to our third-party payment processor. 

We may also collect and record certain information such as your unique device ID, hardware type, media access control (“MAC”) address, international mobile equipment identity (“IMEI”), the version of your operating system (“OS”), and your location (based on your Internet Protocol (“IP”) address). This information is useful to us for troubleshooting and helps us understand usage trends and for providing you with the correct version of the Website.

Categories of Personal Information Collected 


Living Observance has collected the following categories of personal information within the previous 12 months:


  • Basic Contact Information (including email, password, and name)
  • Biographical information


Why We Process Your Personal Information

Living Observance’s primary business purpose for processing your personal information is to authenticate account access requests and allow the posting of memorial information to the Service. In connection with that objective, Living Observance also wishes to provide an excellent and secure user experience. We use your personal information to help prevent other users from accessing your user account. We also may use your personal information to provide customer support, evaluate and improve our Service (including using Service Usage Statistics or direct customer feedback), and to detect and prevent fraud or abuse, which helps protect us and our users from harm. 

We may also disclose your personal information where such disclosure is necessary for compliance with our legal obligations, including without limitation, lawful law enforcement requests and the United States Treasury Department Office of Foreign Assets Control complianceTo the extent we are legally required to disclose information to law enforcement, we will comply with such requests. We will not otherwise voluntarily disclose your personal information.

The following list details additional reasons why Living Observance uses your personal information when providing the Service:

  1. Authentication.  We use your personal information to authenticate user sign-in attempts. This generally allows us to prevent individuals without access to your email address and password combination from logging in to your user account or otherwise using the Service as if you. 
  2. Notifications.  We may provide you with notifications via push, email, or SMS regarding your use of the Service. You may adjust your notification settings within your user account options. 
  3. User Experience & Research; Support. We may use your contact information to ask you about your user experience and your use of the Service. We may also use automated tools to provide user-specific support services. We may also use your contact information to provide support via email or telephone.  
  4. Sessions.  We may use cookies, unique referral links, and other identifiers to allow you to access materials and information within an authenticated session. This allows you to access information that is not made available to unauthenticated visitors to the Service. 
  5. Anonymization.  We may further process your personal information to irreversibly render it Anonymous Data. With respect to Anonymous Data, Living Observance will (i) maintain technical safeguards intended to prohibit reidentification of users, (ii) maintain business processes intended to prohibit reidentification of users; (iii) maintain business processes intended to prevent inadvertent release of Anonymous Data; and (iv) refrain from attempting to reidentify users. Subject to applicable law, Anonymous Data may be processed without restriction.
  6. Service Usage Statistics.  The Service may use Google Analytics to help analyze how users use the Service. The tool uses cookies to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about visitors’ use of the website (including IP Address) is transmitted to Google. This information is then used to evaluate visitors’ use of the Website and to compile statistical reports on website activity for Living Observance. We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any personally identifiable information of visitors to the Website. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user using the information received from Google Analytics. We will not associate any data gathered from Google Analytics with any personally identifiable information from any source. We use the collected usage statistics to better understand our customers, measure the performance of the Service, and measure the effectiveness of our marketing efforts. The vast majority of service usage statistics cannot be reasonably used to directly or indirectly identify a particular individual or household. However, if any usage statistics can be used for such purpose, we will only use the information for aggregate statistical purposes rather than observing the behavior of any particular user. 
  7. Detecting and Preventing Fraud. We use your information to monitor for potentially fraudulent activities committed using the Service.

Data Privacy Rights

Living Observance will take reasonable steps to allow you to correct, amend, delete, or limit the use or disclosure of your personal information. Please contact us if you wish to learn what personal information we hold about you or to request deletion of your personal information. Once we have verified your identity (or the authority of your designated agent to act on your behalf), we will comply with all reasonable requests subject to applicable law. 

If you are a resident of the European Economic Area, you also have the right to complain to a data protection authority about our collection and use of your personal information. To the extent possible, users will receive equal service and price regardless of whether they exercise their privacy rights under the California Consumer Privacy Act of 2018.

You may contact us regarding these rights by emailing us at  privacy@?

How long does Living Observance retain my Personal Information?

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Agreement unless a longer retention period is required or permitted by law, for legal, tax or regulatory reasons, or other legitimate and lawful business purposes.

Does Living Observance Process the Personal Information of Children?

Living Observance requires that all of its users be over 18 years of age. If you have concerns or believe Living Observance may have received personal information relating to a person under the age of 13, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..

California Online Privacy Protection Act Notice

A Do Not Track (“DNT”) standard has not been adopted and therefore Living Observance does not use DNT signals. 

Usage Statistics & Tracking

Cookies. Cookies are small text files that are transferred to your computer and/or device to remember things about your visit, such as your preferences or a user session identification number. Information contained in a cookie may be linked to your personal information for purposes such as improving the quality of the Service or tailoring recommendations to your interests. You can disable cookies at any time, although it may prevent you from accessing or using some or all features of the Service.

Web Beacons. A “Web Beacon” is an object that is embedded in a web page that is usually invisible to the user and allows website operators to check whether a user has viewed a particular web page. Living Observance may use Web Beacons with the Service to count users who have visited particular pages. Web Beacons are not used to access users’ personally identifiable information; they are a technique Living Observance may use to compile aggregated statistics about usage of the Service. Web Beacons collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the Web Beacon resides.

You may not decline Web Beacons. However, they can be rendered ineffective by declining all cookies or modifying your browser setting to notify you each time a cookie is tendered and permit you to accept or decline cookies on an individual basis. Third parties are not permitted to use Web Beacons with the Service.

User safety and security are important to us.  You may communicate with us regarding any privacy-related matters by emailing us at This email address is being protected from spambots. You need JavaScript enabled to view it.. We take all of your concerns seriously and will review any written complaint.